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Jewelry Buying Guide

Free consumer jewelry buying tips and advice on shopping for fine jewelry like diamonds, pearls, gold and more.

Even better, get paid for every purchase you make. Join Memolink right now and earn cash and gift cards for shopping online!


What To Know Before You Buy:

  • What is the exchange and return policy?
  • Do metal jewelry pieces have their appropriate markings?
  • Are pearls natural, cultured, or imitation?
  • Are gemstones natural, laboratory-created, or imitation?
  • Has the gemstone ever been treated? Is the change permanent?
  • Is any special care required?
  • This and all information from the jeweler that influenced your decision to purchase should be written directly on your sales receipt.
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Buying Jewelry Online

Before you buy, make sure the site has been authenticated as a secure site. If a Website is secure, as you begin checking out you should see:
  • A closed padlock or unbroken key at the bottom of your screen.
  • Endorsements from Better Business Bureau, VeriSign, Hacker Safe or other consumer protection groups.
  • During checkout, the URL should begin with "https"- not the usual "http".
  • The added "s" stands for "secure."
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How To Buy a Diamond: Know the Four C's

Cut
This is what determines sparkle; how well the diamond reflects light. A diamond cut to good proportions, reflects light throughout itself from one facet to another and out the top.

Color
Ranges from totally colorless to light yellow. The differences between one diamond color grade and another are very subtle and difficult to distinguish. Out of the 4 C's, color and cut are the two most important characteristics of a diamond. Do not compromise on color. An "H" color or better is usually best.

Clarity
The measure of a diamond's internal flaws and impurities. A diamond virtually free of interior or exterior inclusions (flaws) is of the highest quality because its reflection of light is unobstructed. Diamond clarity, is determined by a trained gemologist viewing the stone under 10 x magnification. Small inclusions do not inhibit a diamond's beauty or durability. A diamond can only be "flawless" if it has no visible surface cracks or other imperfections when viewed under 10-power magnification by a skilled diamond grader.

Carat
A diamond's weight is measured in carats. One carat is divided into 100 "points," so that a diamond of 75 points weighs 0.75 carats. Carat weight is the most obvious factor in determining the value of a diamond. But two diamonds of equal carat weights can have very different prices, depending on their quality. Diamonds of high quality can be found in all size ranges.

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How To Buy Gold Jewelry

Solid gold just means that the piece isn't hollow.
Karat is a measure of gold's purity. Gold used in jewelry is mixed with harder metals so it is stronger and more durable. The higher the percentage of pure gold, the higher the karat.

Tip: A karat marking is the imprint on gold pieces indicating its composition. If there are no markings, the piece is likely less than 10 karats and cannot legally be marked or sold as gold jewelry in the U.S.

  • 24 karat is 100% pure gold; very soft, so it is impractical as jewelry.

  • 18 karat is 75% gold; mixed with copper or silver, appears "lemony" in tone and is strong enough for rings.

  • 14 karat is 58.3% gold; a lightly reddish hue comes from added copper alloys, which increases durability.

  • 10 karat is 41.6% gold; this is the minimum karat that can be called "gold" in the US.
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How To Buy Pearls: What are the different types of pearls?

Natural Pearls
Natural pearls are rare and expensive; most in today's market are vintage. When an irritant enters a mollusk's shell it forms continuous layers of nacre which grow like onion skins around the particle. The result is a pearl. Natural pearls have irregular shapes due to the shape of the particle.

Cultured Pearls
Cultured pearls also grow inside mollusks, but by human intervention. A shell is carefully opened and an object is inserted. Cultured pearls are sold by their size in millimeters.

Saltwater Pearls
Saltwater pearls come from saltwater mollusk. Saltwater pearls can be natural or cultured.

Freshwater Pearls
Freshwater pearls come from mollusks residing in rivers and lakes.

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Selecting Quality Pearls

  • To inspect pearls, place them on a flat, white surface directly beneath a light.

  • Check the luster of each pearl individually. Lustrous pearls have a shiny surface, good contrast between light and dark areas, and strong, crisp reflections. Avoid dull, cloudy pearls that look like white beads.

  • The 'orient,' of high-quality pearls should display an iridescent rainbow of colors.

  • The 'overtone,' is a tint secondary to a pearl's main body color.

  • Pinkish overtones are desirable while green or blue tints are not.

  • Test the roundness of a strand of pearls by rolling them on a flat surface. Round pearls will roll more smoothly and evenly.
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How to Spot Fake Pearls

If you question a pearl's authenticity, run it lightly along the biting edge of your front teeth. Real pearls feel gritty or sandy while fake pearls will feel smooth. This is a widely practiced test that most jewelers should readily accommodate. Just be sure to ask first.

Look at and feel the pearl. Absolutely flawless-looking pearls, as well as those that feel unusually light when you bounce them in your hands, are probably fake.

Ask to view the pearl under a 10magnifier (a loupe). Imitation pearls will look a little grainy.

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How To Secretly Get Her Ring Size

  • Make an Impression
    If you have the chance, make an impression of one of her rings. You can do this by pressing it lightly in a bar of soap, a piece of clay or even a piece of bread.These all take a decent measurement.


  • Trace It
    Trace the inside of the ring on a piece of paper which the jeweler can then use to determine an accurate measurement.


  • Slip it On
    Try on one of her rings and push it down as far as it will go and mark the spot with a pen. Show the marking to a jeweler who can measure it for you.


  • Bring One In
    If you can bring one of her rings to the jeweler without arousing any suspicion, this will probably be the safest course of action. Offer to take her jewelry to be cleaned and have the jeweler measure her ring at the same time.
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